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Upcoming free Small Business seminars from PCC include: Effective Business Plan Writing, Content Marketing, and Facebook Shops

Published Friday, September 6, 2019
by Elizabeth Townsend

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Piedmont Community College (PCC) offers small business training and counseling at no cost to users. These services are available in Person and Caswell counties and are led by Scott Keen, Director, Small Business Center.

Keen, who joined the PCC Team in July, brings a wealth of experience and knowledge to this position. He previously provided individualized consulting and training to over 750 distinct entrepreneurs in the southern region of NC. In addition to working with a large number of customers on various phases of business development, including planning, startup, and growth/expansion, Keen has also assisted small businesses with other revenue strategies and lending processes.

With a master’s degree in business administration and emphasis on marketing, Keen is available to assist local small business owners with their current and future needs. To meet Keen, visit PCC’s Business Development and Entrepreneurship Center located at 105 North Main Street in Roxboro or contact him directly at (336) 322-2484 or scott.keen@piedmontcc.edu.

Upcoming free seminars offered through PCC’s Small Business Center:

How to Write an Effective Business Plan - Tuesday, September 10, 6-8:30 p.m.
Whether you have a service, retail, manufacturing or direct marketing business, you need a plan. This seminar will address:
• Create a simple business plan;
• Design a full-length plan that can guide your business;
• Determine plan segments that must be address in a in specific manner;
• Establish which sections of the plan bankers will focus on for loaning purposes;
• Build the important marketing piece of the plan

About the presenter:
Mike Collins is president of The Perfect Workday Company, an information company based in The Research Triangle Region of North Carolina. He presents 100+ programs a year for organizations such as IBM, American Express, Novo Nordisk Pharmaceuticals and The John F. Kennedy Special Warfare School and Center.

This free seminar with Mike Collins will be held at PCC’s Business Development and Entrepreneurship Center located at 105 North Main Street in Roxboro.

Content Marketing: What to Say, How to Say It - Thursday, September 12, 6-8 p.m.
Heard of “location, location, location”? For online marketing, it’s “content, content, content”!

Nationally known digital marketing expert Melanie Diehl will discuss content marketing details, such as tone, date & time, frequency impact how you attract and engage your audiences (or not).

As a group, participants will learn important social media marketing tidbits including:
• How many links create the most engagement
• How to create high-open subject lines
• Tips on using pictures and videos

About the presenter:
Melanie Diehl helps businesses profit from the digital marketing tools available to them to maximize their market reach. Tools are only as good as the people who use them. Melanie will train you or your team how to use social media whether you are a beginner who is just starting out or an advanced user. As a 4-time winner of Constant Contact's All Star Award, Melanie's dedication to the success of her clients is evident.

This free seminar will be held at PCC’s Caswell County Campus, located at 331 Piedmont Drive in Yanceyville.

Facebook Shops - Thursday, September 19, 6-8 p.m.
If you want to be successful, sitting back and waiting for customers is not an option. Instead, reach out to them on the largest social network in the world – Facebook. With more than 1.1 billion people logging in daily to spend an average of 58.5 minutes on the platform, Facebook is the place for small business outreach.

If you sell products online and you do not have a Facebook shop, you are missing a huge opportunity. Let presenter Nick Hawks show you just how easy it is to “Sell to the World” for free.

Learn about Facebook Marketplace, an easy and convenient way to market your small business and sell in your local area. Customers can look through your listings or search for items near them to find great things to buy.

About the presenter:
Nick Hawks has a diverse background in business administration and owns a small business. He has taught over 15,000 small business owners at over 40 different North Carolina Community College. He was voted an eBay Education Specialist in Excellence Award Winner by eBay for all of the U.S.A. and Canada. Hawks is a Power Seller and a Top Rated Seller on eBay with 19 years’ experience selling on eBay. Hawks has been featured on TV, newspapers, and magazines for his special brand of MeCommerce.

This free seminar is offered online so small business owners can learn in the comfort of their home or office from 6 – 8 p.m. on Thursday, September 19.

For more information about these programs and others coming soon, visit www.piedmontcc.edu/sbc and click on the seminar titles.

Photo: Scott Keen, Director, Small Business Center

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