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Free Small Business Seminars available at PCC’s Caswell County Campus to be presented by Certified NC REAL Trainer Michelle Serrano Mills

Published Wednesday, January 31, 2018
by Elizabeth Townsend

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Piedmont Community College (PCC) is excited to announce that “The Essentials Series: How to Start and Grow Your Successful Business” presented by Michelle Serrano Mills will be held at PCC’s Caswell County Campus in February and March at no cost to participants.

Mills is a certified NC REAL Trainer and a consultant for various for-profit and non-profit organizations in the areas of project planning and management, business development, marketing and social media, and financial analysis. She is also a facilitator and trainer for financial literacy programs including entrepreneurship and business ownership.

The free seminars in “The Essentials Series: How to Start and Grow Your Successful Business” include:

Knowing Your Numbers: Financing Your Small Business

February 20, 6 – 8 p.m.
About this seminar: There are many factors to consider when seeking financial resources for your small business. One important factor is your personal financial management style and how that impacts your business financial style. Through hands-on activities we will explore the benefits and watch-outs when considering funding sources, where and when to seek business loans or investments, and the financial investments you should or should not make in your business. Having a strategic financial plan for your business will help you determine your breakeven point, cash flow, profitability, and your entry and exit plans.

Is Your Business the Best Kept Secret in Town? 7 Marketing Tips in the Age of Entrepreneurship
March 1, 6 – 8 p.m.
About this seminar: A huge mistake small businesses make is not researching the marketplace and not creating and developing a strategic marketing plan. How will you let your potential clients know you are open for business? How will you turn your customers into repeat customers and a marketing team for your business? This session will help you find and evaluate key demographics, analyze your and your competitors’ strengths and weaknesses, determining your target market, and understanding the 7 Ps of Marketing: product, price, promotion, place, packaging, positioning and people.

Are you in the Black or in the Red? The Connection between Your Record Keeping and Your Business Tax
March 12, 6 – 8 p.m.
About this seminar: As a business owner you should always know if you are making money or losing money in your business. Often by the time small businesses realize they are operating in the “RED” it’s too late to change course and their next step is a Grand Closing. Developing a system for keeping proper financial records, creating a process for receiving payments and paying expenditures, business tax planning, and establishing the right team of personnel and business professionals (CPAs, Tax Advisors, etc.) are fundamental steps for effective business operations management. We will explore record keeping effects on cash flow, tax filings, and financial planning for your business through hands-on learning activities to determine deductible expenses, best record-keeping tools, and how to evaluate your business needs based on your business data.

Business Planning: How to Write an Adaptable and Innovative Business Plan
March 20, 6 – 8 p.m.
About this seminar: Today’s business plan should be written to provide you with real time analysis and to test your idea within your target market to determine if you are on track for profitability and growth or if you need to pivot to address changes in your current and potential marketplace. A Business Model Canvas will help you design and develop a new idea or modernize an old one. In this hands-on seminar you will get an introduction to this innovative and creative way to construct and test out your new simple business plan.

All seminars will be held on PCC’s Caswell County campus located at 331 Piedmont Drive in Yanceyville in Building K, room 202. All of the seminars are free and open to the public. For additional information, visit or contact Cori Lindsay at (336) 694-4013 or Interested participants are encouraged to pre-register for each seminar at