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PCC names Smalls to lead Small Business Center

Published Wednesday, September 25, 2013
by Elizabeth Townsend

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Carl Smalls has joined Piedmont Community College as the Director of the Small Business Center (SBC), located in the Business Development and Entrepreneurship Center (BDEC) at 105 N. Main St. in uptown Roxboro.

Smalls succeeds Randy Reynolds, who has been SBC director since 1998. Reynolds remains with the College and has been named Dean, Corporate and Occupational Training, which includes supervision of the BDEC.

Smalls is responsible for administering the Small Business Center Program, providing counseling to existing and aspiring entrepreneurs, teaching seminars and courses, managing the business incubator and serving as the college liaison to the small business community in both Person and Caswell counties.

Smalls says he has been “learning a lot” since he began the job on Aug. 19 and that he appreciates the opportunity he’s been given. “I think the job is a good fit with my background since it allows me to blend my business experience with my background in academia,” said Smalls.

As he begins his work at the SBC, Smalls is learning his way around the two counties, getting to know the people. He welcomes opportunities to speak to groups and civic clubs about SBC services.

His goals are to: strengthen the operations, workshops, counseling, and marketing of the SBC; enhance the SBC’s relationships and services to small businesses in Caswell County; and enhance the marketing and advocacy of the SBS and corporate and occupational training division in general.

Smalls’ professional background includes more than 20 years of experience as a business executive in numerous industries, including consulting, financial services, sports marketing, fund development and other fields.

Prior to coming to PCC, he was President and Chief Executive Officer of Morgan Smalls Sports Consultants, LLC. The firm focused on collegiate sports marketing and specialized in creating, marketing, and managing revenue enhancement programs around sports properties of historically black colleges and universities and other small schools and mid-major conferences.

He previously was employed as Associate Director of Athletics for Marketing and Fundraising for Winston-Salem State University (WSSU) athletic department.

Smalls also has worked in academia as a faculty member in the Finance and Business Department at Lake Superior State University in Sault Ste. Marie, Mich. He also taught financial management and personal finance at the University of Detroit Mercy where he served as Academic Advisor for the men’s and women’s basketball teams as well as was Director of the Evening and Weekend Programs for the College of Business Administration.

From 1991 until 2006, Smalls worked with WILMOCO Capital Management in Detroit, serving as Senior Vice President and Portfolio Manager and later Chief Executive Officer and Managing Director.

As a lecturer with the National Football League, he developed financial education seminars for the Detroit Lions and was a leading provider of financial seminars for the league’s 32 teams. Smalls’ other activities include serving as President of The CBS Group, an investment management firm specializing in serving institutions and high-net worth individuals, and Senior Financial Analyst with Ford Motor Company.

Smalls served as a Member Representative of the Super Bowl XL Committee, a Member Representative of the National Consortium for Academics and Sports, and an Outreach Coordinator at the Center for the Study of Sports.

Smalls is a graduate of North Carolina A&T State University and earned an MBA in Finance and Marketing from Atlanta University’s Graduate School of Business. He is also a graduate of the Investment Decisions and Behavior Finance program at the John F. Kennedy School of Government at Harvard University.

He has a son Claude Isaiah II, who is 17.

To contact Smalls, call PCC’s BDEC at (336) 599-0032, e-mail him at, or stop by the BDEC at 105 N. Main St., Roxboro. He maintains office hours in Caswell County on Fridays. That office is located in the Public Safety Training Center at 337 Wall St., Yanceyville.